The term “greenwashing”, was coined by environmentalist Jay Westervel in the 1980's as he noticed brands making false or misleading claims about their positive environmental impact. 

Greenwashing still exists today and I’d argue — very gently because I don’t like confrontation — that greenwashing is worse now than ever before. Especially in the fashion industry.

First, yes, sustainably and ethically-made products often cost more. You’ll get no argument from me on that. 

But let’s talk about how being sustainable can save you money.