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Basic Revolution Founder

Shocked by a pile of her husband's hole-y socks in her trash can, Basic Revolution founder, Andrea, took her second thought (the first was ‘what the sock?’) - there must be something better to do with our old hole-y socks then toss them in the trash - and created a company focused on helping people live more sustainable lives. 

Sustainability, environmentally friendly practices, and building a company to help people thrive are the backbone of Basic Revolution. 

We believe the small impact of many will create a colossal force.

Basic Revolution’s mission is to help people live more lightly on our planet.

We achieve that by providing a fun and convenient way to purchase sustainability made essentials and recycle unwearable holey-clothing. Along with opportunities to learn about how to apply sustainable practices in our daily lives through our blog and social media.


Our vision is to build a company focused on the sustainability of our planet through environmental initiatives, education, and social consciousness.

We must support our communities to support our planet. As a company we will create quality job opportunities to help people thrive, support positive social change, and listen and grow to benefit our planet and people.


Openness - When we are open, we learn, grow, and inspire change.

Community - Building communities to achieve more together.

Conscious - Focusing on the needs of our planet and people. Eyes open and ears listening, we alway push to be better.

Supportive - Supporting our employees, our communities, and vendors to create a trusted Basic Revolution community.

Transparency - We’re proud of what we do and want to share that with our employees, customers, and vendors.

Fun -  Need we say more. You have to enjoy life.

Andrea Harney
Andrea Harney
Dee the sock wearing dog
The Sock Wearing Dog